christmas already?

Is it too early to talk about Christmas? I'm not usually the year around shopper but now with two kids I have completely changed the way I think about holiday and birthday shopping. I started my Christmas shopping in February-March this year and started with stocking stuffers just because it's fairly easy to grab small things here and there. I don't like buying a huge ticket item like lets say a My Little Pony dream house because who knows if M is still going to like that come Christmas.

My husband is the hardest to shop for so pretty much as soon as he accidentally says he likes something I go out the next day and get it. He doesn't say that he likes or wants something out loud very often because he "doesn't actually want anything" and "doesn't need anything for Christmas" but really, I think everyone deserves something on Christmas.
I tried asking him for some stocking stuffer ideas but that was a dead end road before I even left the hypothetical driveway if I must say. Since he doesn't "like" things that apparently means he has no advice on what the girls should have either. He is still more of a lets shop last minute type guy I guess so the early bird shopping has been all me this year.

Still thinking about the husband I then began to wonder what are some stocking stuffers for men? A watch, a wallet, gift cards? I would love to put a new video game in there but my husband is so crazy that he has to have all the new video games pre-ordered so he has them the day they come out.

So when should I shop for the more expensive things? It's almost September so I am thinking now would be a good time to start watching commercials more closely, listen to M talking about cool things she wants and all that good stuff.

When do you start Christmas shopping? This being my first year trying the year around Christmas shopping thing I would love to get some ideas on next year.